If your LinkedIn and Telegram feeds haven’t been flooded with sunny photos of Yerevan, stunning booth designs, and mouth-watering shots of Armenian BBQ, you might have been living under a rock this week.

From May 26 to 27, Yerevan became the undisputed capital of the affiliate marketing world. But the buzz started way before the official doors opened and lasted long after they closed. Here is a look inside the massive conference and the legendary side events that made this week absolutely unforgettable.

The Main Event: MAC Yerevan in Full Swing

The MAC Yerevan conference completely took over the city, proving once again why it’s a must-attend event for the affiliate industry. The energy from day one was off the charts.

Here’s what stood out the most:

• The Scale and Atmosphere: The venue was packed to the brim with energy. It wasn’t just a conference; it was a visual spectacle. The booths were bright, beautifully designed, and highly interactive, making it impossible not to stop and take a photo.

• Non-Stop Networking: From top-tier affiliates and media buyers to major networks and service providers, everyone who matters in the industry was under one roof.

• The Perfect Balance: While the expo floor was buzzing with high-stakes business deals, the overall vibe remained incredibly welcoming and collaborative.

A Four-Day Marathon of Side Events

While the official conference ran for two days, the real affiliate marathon actually started on May 24 and kept going until May 27. For four straight days, Yerevan never slept.

The city was absolutely packed with exclusive meetups, pre-parties, and after-parties. Whether you wanted to talk shop over cocktails, network on a rooftop with a view of Mount Ararat, or dance the night away, there was an event for every mood and every vertical. The sheer volume of side events meant that networking never stopped—it just shifted from the conference floor to the best spots in the city.

partyJAN: The Soul of the Week

Among the endless stream of gatherings, there was one event that everyone is still talking about: partyJAN.

While massive club parties have their charm, partyJAN went in a completely different direction, capturing the true essence of Armenian hospitality. It was soulful, intimate, and deeply atmospheric—the kind of event where the industry’s biggest players finally let their hair down.

The Recipe for the Perfect Affiliate Evening: Take the absolute tops of the industry, strip away the corporate formalities, add acoustic guitar sessions, and let the good times roll.

The Ultimate Highlight: Gurgen’s Legendary Shashlik

You can’t talk about partyJAN without talking about the food—specifically, the authentic Armenian shashlik (BBQ).

In a brilliant move that won the hearts (and stomachs) of everyone present, Gurgen Sarkisov, the Head of Marketing at BROFIST, personally stepped up to the grill. Seeing a top-tier marketing mind masterfully flipping skewers of juicy meat for the crowd was the ultimate highlight of the night. It perfectly encapsulated what partyJAN was all about: warmth, community, and unforgettable memories.

Summary

MAC Yerevan proved that the affiliate community knows how to do business, but partyJAN proved that we know how to connect on a human level. This week in Yerevan wasn’t just about traffic, ROI, and conversion rates—it was about great people, beautiful music, incredible food, and friendships that will last long after the banners are packed away.

Until next time, Yerevan! 🇦🇲