Introduction
Australia has long been a strong market for iGaming, and today it offers some of the most promising opportunities for affiliates looking to scale their casino traffic. With a population that actively engages with online entertainment and a stable economic environment, Australia provides high-value players who show solid retention and good average deposits. In this article, we will explore why Australia is worth your attention, what player behavior looks like in this GEO, and how you can effectively capture this audience to maximize your ROI.
Days of Activity
According to our analytics team, the optimal window for driving casino traffic in Australia is between the 10th and 25th of each month, when player activity is at its peak. This is likely tied to local payment patterns: many players receive their salaries or advances at the beginning of the month and have disposable income to spend during this period, while the end of the month is often reserved for budgeting and limiting extra spending. When it comes to days of the week, Tuesday to Thursday consistently show the highest gaming activity, as players look for entertainment during the workweek, while weekends are often spent outdoors or with family, leading to lower online activity. By aligning your campaigns with these behavioral patterns, you can capture more motivated players and improve your conversion rates in this GEO.
ARPU by Age
ARPU (Average Revenue Per User) is a key metric that shows the average revenue generated by a single user over a specific period. It is calculated by dividing the total revenue by the number of active users. For affiliates and iGaming professionals, ARPU helps evaluate the quality of traffic, compare GEO performance, and determine how much you can afford to spend on user acquisition while staying profitable.
Given that the most paying audience is in the 41–60 age group, affiliates should focus on clean, clear creatives featuring relatable visuals for this demographic. Avoid overly flashy or youth-oriented designs, and instead highlight stability, responsible entertainment, and the ease of getting started. Use calm, clear CTAs like “Try your luck today,” or “Enjoy a safe gaming experience,” emphasizing enjoyment over hype while aligning with responsible gaming practices.
NGR
The data shows that mobile devices dominate NGR in Australia, accounting for 86.17% of the total, confirming that mobile-first campaigns are essential in this GEO. In terms of browsers, Chrome (35%) and Safari (24.95%) lead, while iOS (53.01%) slightly outperforms Android (34.32%) in generating NGR. These insights suggest that affiliates should prioritize mobile-optimized campaigns, test creatives across Chrome and Safari environments, and consider iOS users as a high-value segment for casino traffic in Australia.
Australia remains a highly promising GEO for casino affiliates, offering a mobile-driven, high-value audience ready to engage with well-crafted campaigns. By aligning your strategy with local player behavior and device preferences, you can maximize your ROI while promoting responsible gaming. Now is the time to test and scale your traffic in this market.
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