Paid search advertising is one of the toughest traffic sources out there. No doubt about it. But that challenge comes with a serious upside – payouts that are several times higher than what you’d get from other sources. Still, a lot of people shy away from PPC because of so-called “difficulties” that, in reality, are pretty easy to work around.

And that’s exactly what we’re here to do – today, we’ll go over what really matters in PPC and what’s absolutely nothing to worry about!

Let’s Start

PPC is one of the most popular traffic sources among our partners. Mid-sized teams are pulling in six-figure results every month. Solo affiliates can easily scale to a few thousand or even tens of thousands of dollars, as long as they know what they’re doing. Scaling isn’t that tricky – at least for those who’ve got the basics down.

We’ve already covered the essentials of PPC – real challenges PPC specialists face, how to solve them, keyword selection, and landing page strategies. If you missed our previous articles on PPC traffic, check them out. You’ll find the full digest in this post on our Telegram-channel. 

Now, it’s time to bust the myths that keep webmasters from diving into PPC. Check out the Top 7 PPC Myths on the BROFIST.partners blog!

They’ll Flood Me with Fraud

Yes, there’s always a chance of click fraud from competitors. Other affiliates – or sometimes just random users – might click on your ads without following through, cutting the funnel short and bringing no conversions. But Google’s no fool. They want you to make money, reinvest, and keep running ads. That’s why they have built-in algorithms to prevent click fraud, and they usually refund the budget spent on fraudulent clicks.

Picking Keywords Is Too Hard – You Need a Specialist

Not true. You can select keywords yourself – just put yourself in the shoes of a potential player. What would they search for when looking for a casino to play at? Match those queries to the product and refine your funnel. We’ve already covered keyword research in detail in a previous article, so if you need the info, go check it out ASAP!

PPC Fixes Everything

Another common mistake – thinking you can rely entirely on the ad platform. Sure, PPC delivers targeted impressions, high-intent clicks, and all that good stuff. But that doesn’t mean you can ignore the rest of the funnel: landing pages, product selection, site optimization, geo and device adaptation. PPC is just the start of the funnel. The rest is on you. Your goal? Don’t disappoint a hot lead who just clicked your ad expecting a top-tier casino experience.

Want to get better at structuring PPC funnels for gambling products? We’ve got a full breakdown of landing page types and high-converting elements that will boost your ROI. Check it out here.

PPC Kills SEO

Nope. Many webmasters use both strategies in parallel – building organic site rankings (SEO) while running paid search ads (PPC). And that’s the way to go. More site interactions mean higher trust, more traffic, and bigger profits. But these tools don’t actually interfere with each other. If your bid is high enough, even an almost-empty site will show up in the ad section of search results. So no, PPC won’t push your site down in organic rankings – nothing to worry about.

More Keywords = More Traffic and Profit?

More traffic – maybe. More profit – not necessarily. Instead of stuffing your ad with a huge cluster of keywords, it makes way more sense to analyze the niche and product properly. Pick a couple dozen of the most relevant keywords and work with them. This way, you won’t have to spread yourself too thin, waste money on broad targeting, or buy ads for every possible query. Focus on what actually delivers results.

Retargeting Is Useless

Retargeting is a powerful tool that many overlook. It lets you show ads to users who’ve already interacted with your content – whether they saw it, clicked it, or engaged with your landing page. If someone showed interest but didn’t convert, why not give them a second chance? That’s basic advertising psychology: keep reminding them until they think, “I’ve seen this before… Maybe I should check it out?”

We’ll dive deeper into retargeting in an upcoming post. Stay tuned to our blog and socials so you don’t miss it!

Set Up a Campaign and Wait for Conversions?

If your goal is to burn through your budget fast and clock in for your shift at the factory tomorrow, then sure, that’s the way to do it. One campaign, one keyword, all-in on the budget. Launch, watch it drain, get frustrated, and quit.

But that’s not how it’s done. Running ads requires analytics, quick problem-solving, and the ability to adapt. You need to monitor your campaign constantly:

• Do you have enough budget?
• Is your bid competitive?
• Are your Click2Reg and Reg2Dep ratios profitable?

It’s not just about getting clicks – it’s about making them pay off. A common mistake among PPC specialists is the inability to analyze and optimize campaigns properly. You have to track your CPC, adjust bids as needed, and shut down underperforming ads before they drain your funds.

Bigger Spend = Bigger Profits?

Expensive clicks = high-quality traffic? Another myth. Google’s job is to optimize your budget and make sure you get a return. Before launching a campaign, you need to calculate spending limits, the average cost per lead to break even, and your target profit margin. Based on that data, you control expenses and tweak campaign metrics accordingly.

Conclusion

These seven PPC myths push beginners away from paid ads and drain their budgets. Understanding PPC properly is key to running profitable campaigns. And at BROFIST.partners, we’re here to teach you how to do it right.

We’ve mastered PPC funnels for our in-house offers, helping our affiliates earn 2–3 times more than other traffic sources. Right now, the average payout for our in-house offers is $300 – and climbing! Want in?

Join BROFIST.partners now: sign up for our invite-only affiliate program, get approved by a manager, and start scaling your earnings!