A great user experience begins the moment a visitor lands on the site. That’s why we’ve simplified the registration process on Dazard and Billy Billion: we removed fields unnecessary for account creation and moved them to the payment section, where they are requested only when needed.
Key changes
Registration: Before → After
Why did we decide to simplify registration?
The old form was relatively long and included fields that weren’t always necessary for creating an account—such as address and postal code. Our hypothesis was simple: the faster a user completes the registration process, the less reason they have to drop off at the initial stage.
What exactly has changed?
First of all, we removed the address-related fields and an extra checkbox. Data required for a specific payment method is now requested directly at the checkout.
More quickly!
Now, instead of entering a name, email, and password on Dazard and Billy Billion, users can simply log in via Google. This will help boost the click2reg rate for our affiliates!
Quick deposit bonus selection
What exactly has changed?
Now, immediately after registration, the user is taken to the deposit screen, where they can easily select a welcome or event bonus.
The payment method selection, as well as the postal and banking fields, are located further down in the deposit window.
What were the results of these changes?
Some partners have already reported improved click-to-registration conversion rates for a portion of their traffic. Meanwhile, we continue to collect data on GEOs and sources to assess the impact across a larger volume of traffic.
You can see the improved metrics for yourself by contacting our managers and obtaining personalized cooperation terms and rates through our support team.
