Hey everyone! This is Insaf, affiliate manager at BROFIST.partners [LINK]. In affiliate marketing, there are more than a dozen different traffic payment models. The choice depends on the niche, source, target actions, and other parameters. One of the lead payment models in gambling is Hybrid. In practice, Hybrid is the preferred choice for most top arbitrage specialists.

Despite its popularity, Hybrid is used much less frequently than CPA and RevShare. To clear up any doubts and show that working with Hybrid is highly profitable, I decided to share my notes and insights. Today, we’ll break down this model in detail, discuss its pros and cons, and analyze a real case study. Let’s go!

What Is Hybrid?

A hybrid deal combines CPA and Revenue Share models.

For each player you bring in, you receive a one-time payment (CPA), and after that, you get a share of the NGR – meaning a percentage of the casino’s profit from each player (RevShare).

If the NGR is negative, it means the player won in the casino. In this case, a quality product that values affiliates won’t share the loss with the partner but will cover it itself. Naturally, all BROFIST.Partners products with RevShare or Hybrid payments have NNCO – No Negative Carry Over. This means we take on the negative NGR.

The more actively a lead plays, the higher your payout grows each month. With good traffic quality and proper work from the VIP support and retention team, your ROI will increase rather than being fixed after the traffic run. The affiliate and casino work closely together in this case. The former ensures high-level traffic, while the latter provides a solid product and incentives to keep players engaged.

The main advantage of Hybrid is that financial planning is done with the future in mind. Every casino wants to work on RevShare to share losses. At the same time, the affiliate gets a fixed payment, meaning they can replenish their budget and scale up traffic volumes.

Hybrid Model in Action

Let’s take the example of an experienced affiliate, N. He knows his traffic is of high quality, so when offered to run CH traffic via PPC at $400 CPA, he counters with an offer: $200 CPA + 40% RS. It may seem odd to give up a whole $200 per player, but the details make things clear.

N isn’t new to arbitration and is willing to play the long game. He knows his traffic performs well. Close communication with partners and access to product statistics allow him to analyze his traffic objectively. He sees that his players stay in the casino for a long time, make multiple repeat deposits, and remain active. As a result, the casino earns well from them even with higher CPA payouts. That’s when N realizes, “I can work with the casino on equal terms,” and starts looking for products offering Hybrid deals.

After some time, N finds one of BROFIST.Partners’ products, studies it, and concludes:

• Payment systems are in place.
• Conversion is stable and doesn’t drop.
• Support and VIP retention teams ensure each player is well taken care of.

He then decides to run a test batch and tries a $200 CPA + 40% RS deal instead of the standard $400 CPA.

From the advertiser’s side, the manager realizes that in the short term (CPA), they’ll pay less for the same quality traffic, and later, they’ll share the NGR with affiliate N. The benefits:

• Ability to save in the current reporting period.
• An affiliate who takes the initiative is a solid affiliate worth paying attention to.
• Sharing profits creates additional ties and mutual interest in traffic quality.

They shake hands, and the affiliate and manager launch traffic with a cap of 20 FTD for testing. Let’s analyze the past 20 FTD traffic run by affiliate N.

Monthly Results

• Click2Dep – 16.9% (which is excellent).
• FTD – 20
• Deposit count – 150
• Deposit sum – 15,906 EUR
• NGR – 5,824.2 EUR

Financials:

• Payout – 20*200 = 4,000 EUR
• 5,824.2*0.4 = 2,329 EUR
• TOTAL = 6,329 EUR

The affiliate looks at these results and realizes that under CPA alone, he would have earned 8,000 EUR (20*400=8,000). Where did the missing 1,671 EUR go? Here’s where it gets interesting. That’s the amount the advertiser saved initially but which the affiliate will receive later. Here’s why:

In the second month, 5 players from the initial 20 return. A good return rate. These 5 players make 81 deposits totaling 8,509 EUR, with 4,956 EUR falling into NGR (the casino’s net earnings). From this NGR, the affiliate gets his fair 40% RevShare – 1,982 EUR.

• First-month earnings – 6,329 EUR.
• Second-month earnings – 1,982 EUR.
• TOTAL – 8,311 EUR.

By waiting just one month, the affiliate made 311 EUR more. And that’s from just 20 players.

Some might say that 311 EUR isn’t a huge sum to wait two months for. But let’s look at the long-term trend.

In the third month, only one player remains, making deposits of 835 EUR, resulting in a negative NGR. So, the payout is 0 EUR. It might feel discouraging – why bother with Hybrid? But affiliate N knows that a winning lead is actually good. If a player hits a nice win, they’re happy with the product and will return. This means more deposits in the long run, bringing in more revenue. And let’s be real – every player eventually loses over time.

In the fourth month, two more players return, plus the one who won last month. Together, they deposit 2,656 EUR, with 1,459 EUR falling into NGR. The affiliate’s 40% cut is 583.6 EUR – another payout for N! And this was just one traffic run.

A smart advertiser won’t ignore such affiliates – they get higher caps and scale up to even bigger numbers.

Summary of the Offer:

• PRODUCT: Millionaria [LINK]
• GEO: Switzerland
• SOURCE: PPC
• RATE: 200+40%
• CAP: 20

Results Over 4 Months:

• FTD – 20
• Deposit count – 283 (14 deposits per player!)
• Deposit sum – 27,906 EUR
• NGR – 12,239 EUR
• Partner income – 9,164 EUR

Conclusion

Hybrid is likely the most profitable model for affiliates confident in their traffic quality and looking to earn significantly more passive income.

BROFIST.Partners [LINK], with its proprietary products, is committed to long-term cooperation with affiliates and is ready to provide full support, analytics, and maximum optimization to improve player retention.

We value those who aim to earn big and are ready to offer the best conditions on our products. If you want to work with professionals and receive generous payments for your traffic, we’re a perfect match. Contact our manager [LINK] – together, you’ll find the best deal for smooth cooperation, and soon your earnings will hit a whole new level!