When building a target audience profile for gambling ads — no matter the GEO tier — men usually make up the main category. Most creatives are designed for male users of different backgrounds, professions, and behaviors. However, if you look deeper into real data, it’s possible to target your campaigns more precisely and reach audiences you might not have considered before. That’s why in today’s overview of Germany, we’ll dig into real analytics and take a closer look at the topic of female gambling.
Activity Gambling Audience in Germany: When Players Are Most Engaged
When planning an advertising strategy, it’s important to consider local factors such as the job market and salary schedule. In Germany, salaries are usually paid either at the end of the month or in the first few days of the next one — this is written into most employment contracts. As a result, players tend to be most active during these periods.
How can this information be used in your ad strategy? First of all, by optimizing user acquisition campaigns to run more intensively during these payout days.
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Does this mean players are inactive mid-month? Not really. During this time, BROFIST’s internal retention efforts take over — tournaments, email campaigns, and VIP manager activities. This keeps overall engagement strong throughout the month, even if the metrics shift from acquisition to retention.
Gender & ARPU Insights
Analyzing our gambling statistics in Germany, our analysts noticed that ARPU by gender slightly favors female players. At first glance, the difference seems minor — just about €14. However, if you use this insight wisely, you can launch several ad campaigns specifically focused on attracting and engaging the female audience. Let’s delve a little deeper into the psychology of female gambling and draw conclusions about advertising strategies.
Why Women Play in Casinos
Women tend to approach gambling differently than men. For many, it’s not about chasing big wins, but rather about entertainment, relaxation, and emotional engagement. Online slots, in particular, attract female players because they offer colorful visuals, simple mechanics, and short play sessions that fit well into their daily routines.
Research also shows that female players value safety, trust, and community, often choosing licensed casinos and familiar game brands. They respond better to positive, story-driven, or aesthetic creatives than to aggressive “win big now” messaging.
In short, women play to unwind and enjoy the experience, not necessarily to take risks — and that’s exactly why their engagement tends to be more stable and long-term.
Gambling in Germany: How Technology Shapes Player Behavior
In device statistics overall, we observe a trend typical for the modern gambling market in Germany: mobile devices dominate over desktops, with a ratio of 80% to 20%. However, when comparing data by gender and age, it turns out that more “mature” players generate higher revenue per user and tend to use desktops. Therefore, when creating creatives for different audiences and genders, this data can help you tailor your advertising campaigns more precisely.
Top Games and Providers in Gambling in Germany
Most of these slots share several key characteristics that define the modern online gambling experience. They feature high volatility, offering the potential for large wins, which keeps players engaged and creates excitement with each spin. Many of them include special mechanics such as multipliers, cascading reels, expanding symbols, or bonus games, designed to increase interaction and prolong gameplay. Visually, these slots are bright, thematic, and immersive, ranging from mythology and adventure to underwater and candy worlds, which helps capture players’ attention and makes the experience more entertaining.
Gambling in Germany: Key Insights for Affiliates and Media Buyers
When summarizing a gambling market study in Germany, several conclusions can be drawn. The first and most interesting is to consider the audience by age and gender, as the German market shows notable differences in ARPU across these segments. The second conclusion relates to adapting advertising campaigns for different devices. Desktops account for only 20% of the market, but research shows that this segment generates higher revenue, largely due to the age profile of its users. The third conclusion is to account for psychological differences in advertising approaches for men and women. For male audiences, excitement and the “win here and now” factor are more important, while for female audiences, engagement in the process, relaxation from daily routines, and vibrant visuals play a bigger role.
If you want to start driving gambling traffic in Germany, you can try working on a spend model. To do this, please get in touch with our manager!
