In our campaign, we had $150,000 and one of the most expensive geos and iOS applications. Leveraging the full capabilities of the ZM holding, we set up a classic case with direct advertiser Brofist for the stable gambling offer Dazard in Switzerland.
Campaign Details:
- Offer: Brofist Dazard CH
- Payment Model: CPA
- Payout: 330 EUR
- Source: Facebook
- Traffic Type: ZM apps iOS-Link
- GEO: Switzerland
- Expenses: $158,575
- Revenue: $451,783
- Profit: $293,208
Choosing an Advertiser
Selecting an advertiser is like choosing a car or a girlfriend—aiming for a long-term relationship. Key factors include:
- Reputation: Brand assessments, reviews, product presence in reviews.
- Expertise and Experience: Advertisers should understand their product and audience.
- Reliability: Financial stability and problem-solving capability.
Brofist has proven to be a stable advertiser capable of handling large traffic volumes and working long-term, especially in Tier-1 countries. They offer high payouts, essential for planning and testing strategies. Moreover, customer support managers are always eager to share their expertise on a geo or another matter which is a main green flag for us (ZM Team) when considering a partner.
Target Audience and GEO Selection
Our team prioritizes European Tier-1 countries like Germany, Austria, and the Netherlands for their high profit potential. Following successful campaigns in Germany and Austria, we chose Switzerland for its high income level, cultural and linguistic similarities, and close proximity.
High income levels positively influence traffic quality and conversion rates.
We asked for a more detailed statistics to perform a deeper TA analysis and this is what manager has provided us with:
This indicates that R2D = 15.97%.
Technical Setup
We used Facebook ads in combination with the ZM apps service for large volume campaigns without bans. Targeting iOS users was crucial as over 52% of Swiss residents use iOS devices. The ZM app link system allows real-time tracking of creatives and campaigns, optimizing Facebook’s performance.
By collaborating with Brofist, we identified key products like Sweet Bonanza for our Swiss campaigns. Ready-made apps with suitable design from ZM apps facilitated the process. We also improved click-to-registration rates by 30% by moving the registration form to pre-landing pages and adapting these for ZM apps.
Campaign Structure:
- Goal: Conversion
- Setup: Agency accounts
- Structure: 1-15-1 with ad set-level optimization
- Targeting: Men 27-35, Women 35-45
Key Details
The test campaign helped us to:
- Confirm our hypothesis regarding the geos’ similaritites;
- Adjust key approaches in creative materials;
- estimate registration, installation and depostit cost.
We took some materials that demonstrated good results for Germany and adapted them for a new geo. Here are several formats that proved to be the most effective:
- News
- Inverview
- Slots
One feature of Switzerland is the cost of traffic. Don’t be surprised if a lead costs twice as much as in Germany with the same setup. Allocate larger budgets for testing; you need to spend over $50 daily per ad set to gain traction.
This case proves that solutions can be found for any problem. Despite setbacks with Google Play, ZM apps provided a community solution. ZM apps and Brofist demonstrated that good apps, an experienced team, and a reliable advertiser ready for long-term relationships can significantly increase income. Over several months, we spent $158,575, earned $451,783, and made a net profit of $293,208. The statistics, despite minor discrepancies due to the platform ➡️ tracker system, are presented below by both the ZM team and Brofist.
- Registrations: 7 556
- FTD: 1 255
- Deposit sum: 1 135 936 €