At the Adriatic Awards 2025 ceremony in Montenegro, BROFIST was recognized in two major categories — “The Most Perspective Affiliate Program” and “Visionary CEO of the Year”.
Adding to the success, BROFIST’s CFO took the stage with a presentation titled “Current Issues for Advertisers Working on White Label Platforms”, sharing valuable insights on analytics, anti-fraud systems, payment solutions, and traffic evaluation. Let’s recall the highlights of the conference and find out what CFO Taras Sorokin spoke about.

Highlights and general impressions

The first and most striking impression of the conference was the awards ceremony. Many different teams and companies participated in various categories. It’s worth noting that this approach maximizes the range of evaluation and allows for participation by both industry giants and small companies. Thanks to our CEO’s hard work, background, and achievements in the gambling industry, he won the “Visionary CEO of the Year” category. The second award recognized the hard work of our entire company, from support to top management — “The Most Perspective Affiliate Program”

Taras Sorokin’s presentation at the Adriatic Awards

Besides networking and communication, the Adriatic Awards featured many short 15-minute presentations from speakers in various categories, which immediately demonstrates expertise and makes it easier to start a conversation or partnership.

Our speaker was CFO Taras Sorokin. His presentation was titled “Current Issues for Advertisers Working on White Label Platforms.” The presentation covered analytics, anti-fraud, and traffic estimation in 2025. We’ve highlighted the key topics for those who may have missed Taras’s presentation.

Why are advertisers on White Label platforms often “blind” when it comes to analytics?

Because the platform only shows the metrics it cares about — not the ones the advertiser needs. Data is scattered across different trackers, some of it is restricted, and reports are too slow to use. You can’t make decisions like that.

What’s the most common type of fraud among affiliates?

Crypto-fraud via self-owned wallets. Multiple “players” deposit from different addresses, but they all lead back to the same owner — the affiliate himself.

Why do advertisers often face higher costs when working with white label platforms?

Because they pay not only for the platform itself, but also for everything that surrounds it — provider services, payment systems, player support, and, of course, royalties paid to the platform owner. All these additional expenses accumulate, resulting in a model where every step becomes more costly for the advertiser.

Why is traffic getting more expensive faster than revenue grows?

Because platforms force volume KPIs, push advertisers into rushed deals, and then compete with them using their own brands — powered by data advertisers don’t have access to.

Can an advertiser survive without an in-house analytics team?

No. If you rely only on platform reports, you’re playing a guessing game. A proprietary analytics system is the only way to actually understand what you’re paying for.

What are the most common issues you encounter when analyzing traffic sources?

When it comes to sources like PPC, SEO, Facebook, and others, the most frequent problem is source substitution. Fortunately, such cases are relatively easy to verify. Analytics can quickly reveal if the traffic behaves differently from what’s typical for the declared source. Referrers also help track whether the traffic actually came from the stated website or channel. In addition, we use a special feedback form where players can indicate how they discovered our product — and quite often, this turns out to be the most effective method, as players themselves confirm or disprove the partner’s honesty.

What metrics do you rely on to evaluate traffic quality?

For quick analysis, we use key high-level metrics such as daily incoming traffic, number of players by cohort, share of VIP players, and their activity dynamics. In addition, we rely on more advanced metrics that help us assess user uniqueness and the quality of their engagement. This allows us to understand how “real” the traffic is and whether it has genuine potential.

How can you quickly detect when an affiliate is faking the traffic source?

Compare traffic behavior to the expected metrics for that source, check the referrer, and — easiest of all — just ask the players how they found your product. Their answers break most “legends.”

What kind of risks or conflicts of interest can arise when working with white label platforms?

Another important point is that these platforms often operate their own brands on the very same infrastructure. This creates a serious conflict of interest, as the platform has access to a much larger volume of data — it sees all analytics, knows which partners are bringing traffic, and understands all deals and market conditions within its ecosystem. Using this information, the platform can speculate or manipulate the market, for example, by artificially inflating traffic prices for certain teams and making them inaccessible to other advertisers.

Can we stop the rise in traffic costs?

Yes — if advertisers start sharing information with each other. Transparency means fewer manipulations from platforms and affiliates.

Conclusion

The recognition at Adriatic Awards 2025 is yet another step in BROFIST’s mission to expand its global presence and set new standards in affiliate marketing. With two major wins and an insightful appearance on stage, BROFIST continues to prove that expertise and transparency drive real success.