May showed that player preferences continue to evolve across different GEOs. Markets that previously had clear gaming patterns are becoming more dynamic, with slot titles steadily strengthening their positions even in regions traditionally dominated by table games.

We analyzed player activity throughout May and compared it with April to identify the latest shifts. Below, you’ll find not only the top-performing games in each GEO but also the key trends and behavioral changes that can help optimize traffic strategies and improve campaign performance.

Australia

Australia remains one of the strongest slot-driven markets, with Hold and Win mechanics continuing to dominate player preferences. In May, this trend became even more pronounced: the top-performing titles were once again built around the same successful formula, including Coin Strike, 15 Dragon Pearls, and Supercharged Clovers. While Coin Up: Lightning introduced a fresh visual twist with its lightning feature, the core gameplay remained familiar to local players.

👉 Compared to April: the market became even more concentrated around Hold and Win slots. Table games no longer appear among the leading titles, confirming that players increasingly favor bonus-rich slot mechanics over traditional casino formats.

Austria

Austria continues to demonstrate a stable gaming landscape, with established favorites maintaining their positions. Book of the Fallen, Legacy of Dead, and Gates of Olympus 1000 remain among the most popular titles, while Lady Wolf Moon has entered the rankings, adding a more immersive and atmospheric option without changing the market’s overall direction.

👉 Compared to April: player preferences have remained largely unchanged. The Austrian market continues to balance classic slot titles with newer releases, showing consistent behavior and no significant shifts in demand.

Germany

Germany continues to favor well-established classics, with familiar titles dominating the rankings. Book of Ra Deluxe and Book of Ra Magic lead the way, joined once again by Legacy of Dead and Book of the Fallen. Player preferences remain centered around trusted, recognizable slot brands rather than newer releases.

👉 Compared to April: the market has become even more focused on classic titles. Innovative mechanics continue to gain little traction, reinforcing Germany’s reputation as one of the most conservative slot markets.

Switzerland

Switzerland continues to move toward a slot-first market, with classic casino games losing visibility. In May, the rankings were once again dominated by slot titles such as Book of the Fallen, Big Wild Buffalo, and Hot to Burn, highlighting the growing preference for slot-based gameplay.

👉 Compared to April: the shift toward slots became even more evident. Table and live casino games no longer play a significant role among the top-performing titles, bringing Switzerland’s player behavior closer to the broader European trend.

Canada

Canada continues to evolve into a more balanced market, with slot games steadily gaining ground alongside traditional table titles. While American Blackjack and Auto-Roulette remain among the most popular choices, slot games such as Big Bass Splash, Sugar Rush 1000, and 3 Lucky Hippos have secured a much stronger presence in the rankings.

👉 Compared to April: the market has become increasingly hybrid. Interest in slots continues to grow, while table games maintain a solid share of player activity, creating a diverse mix of gaming preferences.

New Zealand

New Zealand continues to stand out as one of the most diverse gaming markets, with player interest spread across slots, baccarat, and other casino categories. Rather than relying on a single dominant genre, the market demonstrates a broad mix of gaming preferences and a willingness to explore different formats.

👉 Compared to April: player behavior has become even more balanced. Global slot hits play a smaller role in the rankings, while demand is distributed across a wider variety of game types, reflecting a more exploratory approach among New Zealand players.

Finland

Finland continues to favor table games, with Blackjack and Blackjack VIP remaining among the market’s top choices. At the same time, players are showing increasing interest in alternative formats such as Aviator, reflecting a gradual expansion of gaming preferences without abandoning traditional favorites.

👉 Compared to April: crash games have strengthened their position, indicating growing curiosity toward higher-risk, fast-paced gameplay. However, the overall market continues to be defined by controlled, low-volatility gaming experiences.

Ireland

Ireland continues to favor accessible, easy-to-play slot titles, while gradually embracing higher-volatility mechanics. In May, games such as 9 Coins 1000x Edition and Sun of Egypt 3 gained more traction, reflecting growing player interest in larger win potential without moving away from familiar slot formats.

👉 Compared to April: demand for high-volatility slots continued to increase. Players are becoming more willing to explore games with bigger payout opportunities, while the market still retains its preference for straightforward, casual gameplay.

Norway

Norway continues to diversify its gaming preferences, combining popular slot titles with live casino experiences. Alongside established favorites such as Gates of Olympus, games like Lightning Roulette and newer slot releases including Spinata Grande gained visibility in May, reflecting a broader range of player interests.

👉 Compared to April: the balance between slots and live casino games has become even stronger. While the market’s core favorites remain unchanged, players are increasingly exploring new titles, indicating gradual market expansion rather than a major shift in preferences.

Conclusion

May confirmed that the shift toward slot content is continuing across multiple GEOs. Markets that were once strongly associated with table games, such as Canada and Switzerland, are showing an even greater preference for slots, while established slot-driven regions continue to strengthen existing trends.

At the same time:

Conservative markets like Germany remain loyal to classic, recognizable titles.
Hybrid GEOs such as Canada and Finland continue experimenting with new game formats while maintaining demand for traditional table games.
Slot-focused markets like Australia reinforce their preference for Hold & Win mechanics rather than adopting new gameplay trends.

👉 Key insight:
Compared to April, player preferences in May became even more slot-oriented. While local differences remain, slot games are steadily expanding their presence across nearly every market, making them the dominant content category in most GEOs.

👉 For affiliates:

Scaling slot traffic has become even more efficient, as demand for slots continues to grow across a wide range of markets.
At the same time, GEO-specific preferences remain essential for campaign performance. Hold & Win mechanics dominate in some regions, while others continue to favor classic slot titles or live casino experiences. Understanding these local nuances remains a key factor in maximizing ROI.