Everything About Euro 2024
Summer 2024 is filled with major sporting events, including Roland Garros, the 2024 European Football Championship (Euro 2024), and the Olympics as well as Paralympics, Wimbledon etc. Euro 2024 stands out in terms of viewer and betting interest, with the 2020 tournament attracting over 5 billion viewers while the Olympics and Roland Garros cannot boast figures that are at least close with respective 3.2 billion and 261 million.
In case you needed more arguments on why there would be a lot of traffic during Euros – here you go.
- Exciting Matches: 24 European teams, including top teams, will compete. Early matches like France vs. Netherlands promise high interest.
- Large Audience: Germany alone has 50 million fans, with 30 million casino players, making it a lucrative market.
- Widespread Attention: The tournament will be widely covered across various media platforms.
- Star Players: Fans will tune in to watch top players like Kylian Mbappe, Jude Bellingham, and Luka Modric.
Sources
There are several sources and strategies for you to consider if you decide to drive traffic to a huge sporting event like Euros.
ASO
- Create themed apps with recognizable design elements;
- Use relevant keywords related to football and betting;
- Target multiple geographies due to diverse participating countries;
- Focus on low-frequency keywords to manage budget;
PPC (Pay-Per-Click):
- Build a semantic core with relevant queries;
- Combine general keywords with geographical and match-specific terms;
- Adjust campaigns before crucial matches for better targeting;
SEO
This point has a lot of similarities compared to the previous one. The only difference being you might need a whole new website for this one or even several. For example, you could create and promote a page dedicated specifically to the tournament’s overview, teams statistics and so on.
- Develop dedicated sites with detailed information on stadiums, teams, and statistics;
- Continuously update content throughout the tournament to attract and engage users.
Creative materials
There’s no need to reinvent the wheel – the most effective and converting strategies have already been created. The task is to adapt this accumulated information to the new tournament:
- Flags or Symbols: Use the flags or symbols of the countries participating in a specific match. Be careful not to confuse flags, like those of the Netherlands and France.
- Player Images: Creatives featuring team leaders are more effective for attracting viewers than plain text, as users come for their favorite players.
- Odds: Highlighted odds make it easier for players to decide on a bet.
- Welcome Bonuses: Offer welcome bonuses for new players!
Remember that the rights holder for each event (in this case, UEFA) strictly enforces image rights laws and does not allow the use of tournament symbols or direct images of players. Therefore, you must either cloak the content or take the risk.